Hollywood Riviera & South Bay Real Estate Blog

Pricing today is like picking produce.  Think about going to the grocery store or farmers market.  If the produce is really expensive it doesn’t matter how good it looks, you’re not buying it. Pricing is the top priority in a buyer’s market.  If a house is not priced properly, nothing else really matters.   However, if it’s got a great a price, then it is important that it shows well – think lights, camera, staged – the produce can’t be rotting away in other words.   Underpricing is something a seller can really never do…even today in this buyer’s market, a home that is grossly underpriced will get multiple offers.  Maybe we should just price it for a $1 (and then I’ll take two pounds of those!)