According to the 2008 California Association of Realtors Survey of Seller’s – 84% of people use the internet to begin their search of property and this is up from 72% in 2007 and up from 62% in 2006 – so the internet snowball is rolling. What is it that would be of interest to an internet shopper? Pictures – it’s not the words. It’s like breezing through a magazine; most people just look at the pictures and their captions – rarely read an entire article. I’ve even heard from one buyer, that they read the description and didn’t see any pictures to prove the description so they thought it might be a hoax. As a seller, you certainly don’t want that going through the minds of a potential buyer. Then there’s the “worst pictures ever” category. Might be better off with no pictures than the bad ones…see below. Can you imagine? Get good pictures – insist!
(picture care of MLS Trash Can)