OMG – I’m reading a “blog” today and hearing from the author/real estate agent that the new strategy for today’s market is to use “today’s new buzz words” in your marketing.  

Okay – you already know what they are?  How about what they are not  — “REO” and “Short Sale.”  Want to use them in your listings to get the most bang for the buck?   Use them like this – “NOT an REO” or “NOT a Short Sale” which gains attention to your listings from people searching these buzz words.  Never really thought that would be the best way to define a listing, but I guess in today’s market, to get the most attention from today’s buyers, it’s best to tell someone what the property is NOT.