OMG – I’m reading a “blog” today and hearing from the author/real estate agent that the new strategy for today’s market is to use “today’s new buzz words” in your marketing.
Okay – you already know what they are? How about what they are not — “REO” and “Short Sale.” Want to use them in your listings to get the most bang for the buck? Use them like this – “NOT an REO” or “NOT a Short Sale” which gains attention to your listings from people searching these buzz words. Never really thought that would be the best way to define a listing, but I guess in today’s market, to get the most attention from today’s buyers, it’s best to tell someone what the property is NOT.